Visual Merchandising: Windows and In-store Displays for Retail

Details:

Author: Tony Morgan
Language: English
Pages: 208
Publisher: Laurence King Pub

Size:

Weight: 2.3 Pounds
Length: 11 Inches
Width: 8.5 Inches
Height: 0.8 Inches

Publisher Notes:

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of stores from fashion emporia to supermarkets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their tool kit, and information on the use of mannequins, the latest technology, how to construct and source props, and explains the psychology behind shopping and buyer behavior.
Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Book Details Summary:

The title of this book is Visual Merchandising: Windows and In-store Displays for Retail and it was written by Tony Morgan . This edition of Visual Merchandising: Windows and In-store Displays for Retail is in a Paperback format. This books publish date is March 2008 and it has a suggested retail price of $40.00. There are 208 pages in the book and it was published by Laurence King Pub. The 10 digit ISBN is 1856695395 and the 13 digit ISBN is 9781856695398.